Archive for September, 2008

Can Mobile Phones Read Barcodes?

Monday, September 22nd, 2008

BRUSSELS, Belgium and PRINCETON, New Jersey, September 22, 2008 /PRNewswire via COMTEX/ — GS1 is the global supply chain standards organisation well-known for its barcodes that feature on millions of products sold in retail. It has membership from over one million companies worldwide, particularly manufacturers and retailers of consumer packaged goods.
GS1 Mobile Com is an industry-wide initiative started by GS1 in June 2007 to investigate the potential of businesses giving consumers access to product information via their mobile phones. Today, GS1 Mobile Com has released a position paper advising businesses to focus on GS1 standard barcodes for mobile applications. The aim is to prevent fragmentation in the current market for reading barcodes with cameraphones. The full position paper is available at http://www.gs1.org/docs/mobile/GS1_Mobile_Com_Barcodes_Position_Paper.pdf .
Vanderlei Roque dos Santos, eBusiness Project Manager for Nestle and co-chair of the GS1 Mobile Com work group, said, “This is a major step forward in simplifying the choices manufacturers have to make to start enabling mobile services via their products. It will drive innovation not only on product packaging but across a number of communication channels that brands use to interact with consumers.”
“Mobile barcodes are one of the ways that retailers can use to improve in-store experience for consumers. Having standards will make implementation easier and faster, across different markets,” commented Olivier Raynal, Innovation Manager for Carrefour.
More and more consumers are equipped with camera phones that are technically capable of reading barcodes. As well as the existing barcodes on products packaging (called 1-dimensional or 1D barcodes), new barcodes specifically designed to be scanned by a camera (called 2-dimensional or 2D barcodes) are now becoming available. As the pictures below show, barcodes can be “scanned” by consumers to access:

- information currently on the pack in a personalized format (allergens,
ingredients, nutrition facts).
- a wide range of information not currently available on packaging
- information that may be currently be handled on paper (such as coupons)

Read full article: Can Mobile Phones Read Barcodes?

Plain Speaking About Hypnotherapy For Weight Loss

Saturday, September 6th, 2008

Hypnosis is something we typically think of as a type of entertainment, but have you ever considered hypnosis for weight loss? It’s easy to be skeptical of trying to use hypnosis to deal with a problem as serious as obesity, but maybe it’s not as ridiculous as it sounds. Hypnosis for weight loss is certainly an appealing idea – it gives people a relatively easy out of their weight problem, by stopping their cravings for food at the source.

One problem with weight loss through hypnosis is the same problem that plagues other weight loss solutions. There are a lot of scams out there, and the people behind them will not think twice about trying to take your money for a product that doesn’t do anything at all. Hypnosis has the same problem. You may be able to trust some claims about hypnosis weight loss therapy, but there are just as many ones that are full of lies.

The old adage usually proves true in these situations: if something looks too good to be true, then it probably is. If hypnosis for weight loss treatment claims it can help you lose some crazy number of pounds in a couple weeks or similar exaggerations, it’s pretty safe to bet that it’s a scam. If you find claims that state that hypnosis can completely alter the way the mind works to prevent eating, they’re probably bogus.

However, the fact remains that hypnosis can help you lose weight. It’s just that it won’t cause those love handles to magically melt away overnight. Hypnosis is more science than magic – all it really is when a person enters a state of deep, relaxed concentration in which they are more suggestible. This means that ideas put into a person’s mind during a hypnosis session are much more likely to stick.

Read full article: Plain Speaking About Hypnotherapy For Weight Loss